Proudly created by AI Valley Newsletter Community members 💙

We used AI tools like ChatGPT, Consensus, and Scite to create this playbook, hope you enjoy this one:

1/ The Bizarreness Effect:

• Explanation: Bizarre material is better remembered than common material.
• Psychology: Unusual or unexpected information stands out, making it more memorable.
• Real-world Example: Advertisements that are quirky or unconventional might have higher recall rates among viewers.

Example:

https://www.youtube.com/watch?v=owGykVbfgUE

2/ Fear-Of-Missing-Out (FOMO) Driven Development:

• Explanation: Designing products or features based on what users might fear missing out on.
• Psychology: The anxiety of missing out on social events or experiences can drive user behavior.